I think this advertisement is a not very well laid out. What I don't like the most is that the apple guy is facing the wrong direction. Because he is facing left, my eyes are drawn off the page. Also, because there is text in two different corners, it makes it hard to figure out fast who the company is.
I picked this ad as a poor advertisement because I couldn't' figure out what the advertisement meant. Someone that saw this ad made this comment. "That's really creepy. How does that even relate to Pantene?"
These ads raise social conscience because niether of them are selling a product. Both are explaining a problem in society. The top ad is making people aware of smoking hazards. The bottom ad is making people aware of pollution.
I think think this advertisement uses puffery because it is super exaggerated. Unless Snapple looked up every single green tea in the world and measured the EGCG, this statement can't really be proven true.
This ad compares Burger King to McDonalds. The message this ad is trying to portray is that Burger King is better than McDonalds because even Ronald McDonald buys his food from Burger King. In my personal opinion, I do not think this comparison is truthful.
Professional advertising is aimed at teachers, accountants, doctors, dentists, architects, engineers, lawyers and typically appear in official publications of professional societies. The example above is a dentist tool advertised to dentists.